ADAGES;A BOOK REVIEW BY JAY?;JERRY GOES 5 FOR 5;MARTHA FINDS NEW PLACE TO SHOOT;MAD AVE....PAT ANSWERS

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Jay Chiat met with Barnes & Noble CEO Len Riggio and VP-Marketing David Hisbrook for, in Hisbrook's words, "very informal discussions about where we are today in advertising creative." Jay and Len, it seems, hooked up through a mutual acquaintance, advertising veteran Tibor Kalman. Jay "has a very interesting take on many things, one of which is the particular challenges of Barnes & Noble," Hisbrook says. He denies ad industry speculation Chiat, late of Chiat/Day, will consult on a review for the bookseller's account, handled by Farago Advertising. "It does not have a bearing on our current agency relationship...not at this time," Hisbrook says. "As far as what the world should make of it, I would think nothing at this point."

Ah, the power of advertising. With a slick campaign, adman Jerry Della Femina came in fifth out of five candidates for three trustees seats in East Hampton Village, N.Y. "I feel great about this," Jerry says. "When you figure I was the underdog up against a powerful machine and that they brought out the entire Maidstone Club membership against me, ranging in age from 80 up, with one voter coming in wearing an oxygen mask, we actually won the village vote of the people who work and live here."

Martha Stewart is moving into a furnished studio (sort of). It seems the queen of tasteful entertaining violated Westport, Conn., regulations with seemingly constant TV shoots at her Turkey Hill estate, so she's shifting production to a new TV studio in Westport at yearend. The move is not tied to any proposals to take her show into a daily format but rather to comply with zoning regs, says business adviser Sharon Patrick. Meanwhile, rumors are flying that Martha may stick her name on a low-price paint line. "We're looking at all kinds of programs," says Patrick, not ruling out a cheaper paint. Martha already endorses a high-price spread, sold for $75 a gallon by Fine Paints of Europe.

NYC Mayor Rudy Giuliani blew off last week's Advertising New York Gala, making Mad Ave. mad. Chair Wenda...Longtime Hewlett-Packard agency Saatchi & Saatchi in SF did HP's Pavilion home PC ad launch on a project basis amid speculation the account might move to new HP agency Goodby Silverstein. But Saatchi gets a vote of confidence from HP home products chief Webb McKinney, who says the Pavilion campaign was "some of the best work I've seen them do." Saatchi also prevailed in an agency competition for a new worldwide Internet campaign....Pat Fallon denies rumors (cold) Minneapolis (hot) shop Fallon McElligott is looking to open in LA or SF.M

Compiled by Bradley Johnson with news from James Brady, Alice Z. Cuneo, Mark Gleason, Keith J. Kelly, Laura Petrecca and Pat Sloan.

Got an Adage? Tell Brad by phone, (213) 651-3710, ext. 111; fax, (213) 655-8157; or email, brad@crain.com.

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