×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ADAGES;BBDO ALL FIRED UP ON APPLE;MICROSOFT BELIEVES IN O.J.; GEN SEX MAG FOR THE OPEN-MINDED;ESPAGNOL...WRANGLER

Published on .

BBDO and Apple are in the news again. No, not more about Apple's interest in looking beyond BBDO for projects. Rather, proof that the longest-lived relationship of a major PC company and agency still produces acclaimed advertising. At the Advertising Club of L.A. Belding Awards last week, BBDO won sweepstakes Best of Show for a spot featuring two elderly lovebirds & their Mac. Apple work also won for complete campaigns and television. "My job is to ignore speculation and to concentrate on protecting this brand," says BBDO West prez David Lubars. "A showing like this demonstrates we're doing that."

BBDO took home seven Belding Bowls. Team One in El Segundo, Calif., led with nine, picking up honors for Lexus and Castlemaine XXXX beer, followed by TBWA Chiat/Day of Venice, with eight bowls, including awards for California Sunkist Pistachios and Jack In the Box. The three agencies grabbed more than half of the show's 45 bowls.

At Advertising Women of N.Y.'s American Advertising Awards, meanwhile, three agencies took Best of Show: Cliff Freeman in the broadcast category for Prodigy, DeVito/Verdi in print for Time Out and Ogilvy & Mather Direct in promotion for Jaguar. Freeman took nine trophies, tops in the show, followed by DeVito/Verdi's eight.

No, not him. We're talking the juice. O.J. is the cold drink consumed most at Microsoft, which serves free (and alcohol-free) beverages to employees. According to our confidential source (OK, the employee newsletter), the ranking for other Micro-soft drinks: 2. nonfat milk; 3. Coke Classic; 4. chocolate milk; 5. 2% milk; 6. Diet Coke; 7. apple juice; 8. Diet Pepsi; 9. Pepsi; 10. apple/raspberry juice.

Jennifer Solow, assoc. CD at Kirshenbaum Bond in N.Y., and husband Jeff Musser, a former art director at Deutsch, are publishing Core, "The dirty magazine for smart people." Yes, there are pictures of naked women. But Solow says you read the mag for the, uh, articles, which uncover amazing stuff about sex. Solow, who describes herself as an "open-minded woman married to an open-minded man, with an open-minded marriage," says she is the target reader. Solow says her Gen seX mag will appeal most to open-minded straight women and men, explaining both like to look at sexy women. Core is an upscale, lavishly produced mag with an ambitious Web counterpart (http://www.coremag.com). Advertisers have been skittish, though Solow says she used connections at Deutsch to sell the back cover to Tanqueray gin for the nationally distributed premiere issue.

People last week announced People in Espagnol, a special issue that will be a "preliminary test" of a Spanish-language edition. Then came a

Most Popular
In this article: