BBDO took home seven Belding Bowls. Team One in El Segundo, Calif., led with nine, picking up honors for Lexus and Castlemaine XXXX beer, followed by TBWA Chiat/Day of Venice, with eight bowls, including awards for California Sunkist Pistachios and Jack In the Box. The three agencies grabbed more than half of the show's 45 bowls.
At Advertising Women of N.Y.'s American Advertising Awards, meanwhile, three agencies took Best of Show: Cliff Freeman in the broadcast category for Prodigy, DeVito/Verdi in print for Time Out and Ogilvy & Mather Direct in promotion for Jaguar. Freeman took nine trophies, tops in the show, followed by DeVito/Verdi's eight.
No, not him. We're talking the juice. O.J. is the cold drink consumed most at Microsoft, which serves free (and alcohol-free) beverages to employees. According to our confidential source (OK, the employee newsletter), the ranking for other Micro-soft drinks: 2. nonfat milk; 3. Coke Classic; 4. chocolate milk; 5. 2% milk; 6. Diet Coke; 7. apple juice; 8. Diet Pepsi; 9. Pepsi; 10. apple/raspberry juice.
Jennifer Solow, assoc. CD at Kirshenbaum Bond in N.Y., and husband Jeff Musser, a former art director at Deutsch, are publishing Core, "The dirty magazine for smart people." Yes, there are pictures of naked women. But Solow says you read the mag for the, uh, articles, which uncover amazing stuff about sex. Solow, who describes herself as an "open-minded woman married to an open-minded man, with an open-minded marriage," says she is the target reader. Solow says her Gen seX mag will appeal most to open-minded straight women and men, explaining both like to look at sexy women. Core is an upscale, lavishly produced mag with an ambitious Web counterpart (http://www.coremag.com). Advertisers have been skittish, though Solow says she used connections at Deutsch to sell the back cover to Tanqueray gin for the nationally distributed premiere issue.
People last week announced People in Espagnol, a special issue that will be a "preliminary test" of a Spanish-language edition. Then came a