Abercrombie & Fitch recently announced it is dropping its sexy catalog, like forever. That leaves the field wide open for Adam & Eve, longtime purveyors of adult-oriented products, which has been publishing racy catalogs, like forever, and they just signed with their first ad agency. The Republik, in Durham, N.C., just won an assignment for an Adam & Eve viral marketing campaign. To celebrate its viral-ity, so to speak, The Republik threw an XXX-mas ball in downtown Durham. The party featured naughty elves. Instead of guests sitting on Santa's lap, the elves sat on the guests' laps.
The other Don
Speaking of virility, and the lack of it, the 2003 prime-time season is littered with flaccid programming-shows such as NBC's "Coupling" and Fox's "Skin," which flopped prematurely. Adages suggests broadcast execs might learn something by taking a long hard look at a show that is the programming equivalent of Viagra: "Sabado Gigante" (translation: Gigantic Saturday), a Univision program that has been on the air every Saturday since August 1962. The Guinness Book of World Records named it the world's longest-running TV variety show. The key to the show's success is Don Francisco, the 63-year-old host whose real name is Mario Kreutzberger. A self-proclaimed disciple of Ed Sullivan and Johnny Carson, the Don not only has been on "Gigante" for 41 years, he also has been married to the same woman for 41 years, "which is unusual in my business," he told an audience at Cornell University in September.
There's a connection there, somewhere.
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