Advertisers may be pleased by ABC's decision to return "Murder One" to its prime-time lineup next year, but there's one set of eyeballs they shouldn't count on reaching. Playboy founder Hugh Hefner is a fan-several scenes were shot outside his famed LA mansion-as is daughter & company chief . While Hef happily sells ads in his mag, it seems he isn't a big fan of commercials. Staffers tape his favorite shows and edit out ads before passing the tapes along to the boss. The rest of us have to rely on the fast-forward button.
When Adcom-owned N.W. Ayer in March said Ayer managing partners Martyn Straw and Mark Fenske were leaving to form an Adcom-controlled boutique called Golden Process, many figured that was a front to get them out of there. The duo insisted they were creating a new kind of agency and already had an unspecified client. Two months later, Golden Process has no phone number nor its own office space. Ayer referred our calls to Straw and Fenske, who at press time hadn't returned calls left at Fenske's home and on Straw's voice mail at Ayer. Industry execs say Fenske, a creative director, is spending time at his LA production house, the Bomb Factory.
Ketchum/LA, scrambling to keep the $120 million Acura biz now in review, is scouting for car talent to run the pitch. .*.*. On-the-block Petersen Publishing says it's been contacted by "every major player in publishing." No decision likely till end of summer. .*.*. Apple Computer booster Guy Kawasaki, speaking to software developers, said he's thrilled to work for tech-adept CEO Gil Amelio, "whose idea of R&D is not putting 64 ounces of sugar water in a clear plastic bottle." So much for the legacy of ex-Apple and Pepsi boss John Sculley.
Compiled by Bradley Johnson with news from Alice Z. Cuneo, Scott Donaton, Mark Gleason, Junu Bryan Kim and Pat Sloan.
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