Adages: From the Gutfeld. Insolent editor stuffs himself at power trough

By Published on .

Like the U.S. military in Baghdad, Greg Gutfeld was deep in enemy territory last week. The commander in chief of Dennis Publishing's Stuff was doing lunch at Michael's on 55th St., a citadel of New York's media elite. It was his first-ever visit to the temple, and he was in plain view of various friends of Art Cooper, the outgoing editor of GQ, and his nemesis.

"This is exactly the kind of place that I'm against," said Gutfeld, resplendent in a white Puma track jacket and sneakers, and hunched over his table at the back of the prestigious front room, looking like a man dying for a cigarette and a can of cold beer. It was snowing outside, and the room was full of heavy suits, most of them well known, including James Brady, a very good friend of Mr. Cooper and a Michael's fixture. At one point, another bad boy, Nick Nolte, stopped by Mr. Brady's table to say hello. Gutfeld declined an offer to be introduced to Mr. Brady, and instead ordered wine and talked in a loud voice about Pamela Anderson Lee, whom he just met last week, salting his conversation with lots of colorful language. Then he touched upon the subject of war.

"I watch Fox news," Gutfeld admitted. "They have a war mentality, they focus on it. Other news networks show isolated incidents of the war. Fox says there is a mission and everything falls into place. I like that." As an aside, he added, "And I'm right wing."

Gutfeld was celebrating his latest piece of commando theater. Over the weekend, he ambushed a serious forum put on by the American Society of Magazine Editors. He hired three midgets who disrupted the event talking loudly into cellphones and asking inane questions. The subject of the gathering was "What Gives a Magazine Buzz?"

"Talking about buzz isn't going to get you buzz," said Gutfeld. "Hiring little people will."

Gutfeld will soon appear on TV. He's the subject of an episode of a new Discovery Channel show called "Head to Head." A documentary crew followed Gutfeld around town. They also filmed editors from rival men's magazines FHM and Gear; the latter is now out of business. "I don't care one way or the other," said Mr. Gutfeld about the competition. "I don't care about them when they are around, and I don't care when they are gone."

Rock the vote

Chris Rock's latest film, "Head of State," features lots of authentic-looking political ads. That's because a real political adman created many of the spots: Allan Charles, partner of the Baltimore ad shop TBC and owner of Charles Street Films. "They wanted someone with a good sense of the way these ads are made," said Mr. Charles. One of the ads in the film shows Osama Bin Laden endorsing a Republican candidate for president. "That wasn't one of mine," said Mr. Charles. "The movie guys made that one." Mr. Charles' most famous campaign was for William Donald Schaefer, a Democrat who ran successfully for mayor of Baltimore and then for governor of Maryland.

Send your ballots to rlinnett@crain.com

In this article:
Most Popular