Adages: I want my Televizzle! Snoop Dogg's sizzle fizzles

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Snoop Dogg's MTV variety show, "Doggy Fizzle Televizzle", is off the air and Adages has learned that many unlucky Fizzle fans did not record the drizzle on their T-Bro. (A "T-Bro" is a low-tech Televizzle version of TiVo. Basically, it's a brother who watches TV all the time and tells you what you missed.)

Disgruntled grizzles gots to know, will Dr. Dizzle return?

The show averaged a very respectable 1.4 million viewers for six-episodes, for the period of June 22-July 27, and everything was copasetic. Suddenly, there ain't shiznit. Snoop's so-called cuz, Big Jeffrey, might put it like this: "You think you nizzle, you have no dizzle."

Meanwhile, an MTV spokesmuzzle talked turkey: "It's up in the air. We definitely want to do more shows. It depends on Snoop. His people and our people are trying to figure it out."

Yo Dizzle, hook a brotha up!

Anybody home?

Jeff Odiorne, founding partner of Odiorne, Wilde, Narraway & Partners, San Francisco, took a sabbatical recently. Soon afterward, another partner, Michael Wilde left to shoot a movie.

So when one of the agency's main clients, Electronic Arts, the video game software marketer, wanted to market the launch of Madden NFL 2004, the big boys were not home at the agency of record.

Odiorne employees looked for help at El Segundo shop Siltanen/Keehn where Rob Siltanen, partner, and his team were at their desks ready to sub for the home team. Rob, who is well known for his Nissan Toy Story spot and "Here's to the crazy ones" Apple work at TBWA/Chiat/Day, declined comment.

Meanwhile, Odiorne partner Andy Narraway was-you guessed it-out of town and did not return calls.

Retention dysfunction

Brad Bushman, a psychologist at the University of Michigan Institute for Social Research, and Angelica Bonacci, an Iowa State University graduate student, spent a lot of time together and gobs of grant money studying sex and violence on TV-a great job if you can get it-and determined that neither sex nor violence are any good for advertising.

That's right. Sex and violence are bad business. That's what Mr. Bushman and Ms. Bonacci figured out, according to a presentation they made this month at an annual meeting of the American Psychological Association.

"If the TV program bleeds, memory for the brand recedes," said Mr. Bushman. "We found that people are 19% less likely to remember the same ad if it is embedded in a violent or sexually explicit show."

Mr. Bushman and Ms. Bonacci subjected 324 people to a steady diet of violent and sexy shows with non-violent and non-sexy ads, and then violent and sexy shows with violent and sexy ads (sounds like Fox TV). And then they asked the guinea pigs if they remembered any brands.

Hey, Mr. Bushman, next time you need subjects for a sex and violence survey, give Adages a call.

Breaking news: Nothing will happen!

Talk about summer doldrums. The Wall Street Journal broke the following story last week. "Normal Ad Day Planned For Sept. 11 Anniversary." The 689-word article, by three journal staffers, reported that "Marketers say they expect to promote their products as usual," on the second anniversary of 9/11. One ad executive commented: "I didn't think it was a big deal last year, and I think it will be even less of a big deal-possibly no deal-this year."

Adages couldn't agree more.

Contributing: Alice Z. Cuneo

Name that brand at rlinnett@crain.com

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