Adages - Twin Jackos entice the young ones: Happy meals on the house!

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The CBS network is not the only outfit backing out of a Michael Jackson special following the Gloved One's recent arrest. Brixx, a chain of brick-oven pizza parlors in North Carolina, just pulled down a Jacko billboard that once dangled over Interstate 277 in downtown Charlotte. The billboard is part of a long-running campaign created by Charlotte shop Boone/Oakley extolling the leisurely eating lifestyle of Brixx outlets, so leisurely, indeed that they "bring people together," including such odd bedfellows as George Bush and Saddam Hussein. The Wacko installment featured Michael circa 1973 and Jacko 2003 breaking bread-or crust-together. When Brixx execs asked their agency to pull down the evil twins, partner David Oakley replied: "Why? Who's friendlier than Jacko? We'll just add a cutline: `Kids eat free."' The idea, needless to say, hit a Brixx wall.

Paging Mr. Wildmon!

Speaking of CBS, Adages has learned that do-gooders at American Family Association have dropped their case against the Eye net. The group was pressuring the Federal Communications Commission to open an "indecency investigation" against the broadcaster for airing the "Victoria's Secret Fashion Show" in November. "It was declined, the FCC claimed it was non-actionable," says Don Wildmon, the incongruously named chairman of the Tupelo, Miss.-based group, which promotes family values and down-home religion. "Nothing is actionable with the FCC," he laments.

Wildmon had called upon his flock-through his Web sites OneMillionMoms.com and OneMillionDads.com-to inundate the FCC with petitions. "We gave it up," says the good doctor.

Victoria's Secret show was so wildly popular-according to Nielsen Media Research it averaged 4.8 million viewers in the 18-49 demo-that the show will be rebroadcast on Dec. 16 at 9:00 p.m. EST on CBS sibling UPN. "They're running it again?" asks Wildmon. "I didn't know that. Darn, maybe we'll just have to go after UPN now. You say they're related to CBS? We'll just petition them like we did CBS. Hey, I appreciate it."

No problem, Wildmon.

Take it like a man

There's a new organization out there fighting against the way men are portrayed in TV commercials. They call themselves the Society for the Prevention of Misandry in the Media, and they are led by a computer engineer named Richard Smaglick. He's organizing a boycott of all Saatchi & Saatchi clients because the shop is responsible for a Wyeth Flu-mist spot featuring a bumbling dad who sends his kids to school in summer clothes during a snowstorm.

"Misandry is the male version of misogyny," explains Smaglick, who is also not happy with a Honda Pilot ad that features a father acting like a drooling pet dog and a Washington Mutual Home Loans spot that shows a man getting hit in the crotch with a bowling ball. "Male-bashing is one of the most common themes in advertising. The message is just loud and clear. Females are highly frustrated with the domestic inadequacies and lack of support of their male partners." So according to Smaglick, female consumers are attracted to advertising that makes fun of feckless men. "You simply push that button and get the women to identify." No wonder more and more men are not watching TV. It's insulting!

Still kicking around

Duran Duran, the `80s pop patooties, will perform at Super Bowl XXXVIII in Houston on Feb. 1, according to an executive close to CBS's production surrounding the big game. The band, which is enjoying a revival, will not be in the halftime show, the exec said, but will be "part of the festivities." Also, Aerosmith will have a role for the second time in four games. The group last appeared with Britney Spears and Justin Timberlake in 2001.

Contributing: Rich Thomaselli

Send your positive male images:rlinnett@crain.com

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