, an Internet based company designed to capitalize on the untapped disability market, is establishing itself as a supplier of comprehensive, reliable information, products and services for the disabled. The Dodge division of DaimlerChrysler and barnesandnoble.com have signed on as partners. As the exclusive automotive industry partner to AdaptZ.com, Dodge has committed to an integrated, multiyear partnership. The Dodge sponsorship includes Internet advertising space on the site as well as a close association with DaimlerChrysler's Automobility Program, which enables people with disabilities to outfit their vehicles with adaptive equipment. Barnesandnoble.com will become the exclusive online bookseller and music seller of AdaptZ.com's Web site. AdaptZ.com will become a part of barnesandnoble.com's Affiliate Network and create an online bookstore on the site that features books, magazines, software, music and videos related to disabilities. Barnesandnoble.com will handle order processing, customer service and fulfillment. AdaptZ.com estimates the total disability market encompasses more than 150 million. Former Universal Studios Senior VP David Brenner is president-CEO of AdaptZ.com; James P. Connell, a 21 year Procter & Gamble Co. veteran, is VP-marketing.
Copyright October 1999, Crain Communications Inc.