launches as gateway for disability related products, services, information

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Most Popular, an Internet based company designed to capitalize on the untapped disability market, is establishing itself as a supplier of comprehensive, reliable information, products and services for the disabled. The Dodge division of DaimlerChrysler and have signed on as partners. As the exclusive automotive industry partner to, Dodge has committed to an integrated, multiyear partnership. The Dodge sponsorship includes Internet advertising space on the site as well as a close association with DaimlerChrysler's Automobility Program, which enables people with disabilities to outfit their vehicles with adaptive equipment. will become the exclusive online bookseller and music seller of's Web site. will become a part of's Affiliate Network and create an online bookstore on the site that features books, magazines, software, music and videos related to disabilities. will handle order processing, customer service and fulfillment. estimates the total disability market encompasses more than 150 million. Former Universal Studios Senior VP David Brenner is president-CEO of; James P. Connell, a 21 year Procter & Gamble Co. veteran, is VP-marketing.

Copyright October 1999, Crain Communications Inc.

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