Adauction.com adds publishers and media buyers

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San Francisco start-up Adauction.com, the real-time ad impression auction network, is going into its second online auction March 19 with 12 new Web publishers and 15 media buyers. New content categories offered in the March auction are Entertainment, Women's Interests and Sports. New publishers include the National Enquirer; America's Most Wanted; ChickClick, a network of female sites; and the Dolphin Endzone, the official National Football League site for the Miami Dolphins.

Copyright March 1998, Crain Communications Inc.

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