to auction billboard space

Published on ., the online media marketplace, will host the auction of advertising space on billboards on Highway 101, Silicon Valley's main thoroughfare, near San Francisco International Airport. In order to generate interest in bidding on this unique ad space opportunity, is running its own ad on the billboard with copy that reads, "Next Item Up For Bid: This Billboard.'' The auction opens July 15 at (

Copyright July 1999, Crain Communications Inc.

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