Adauction.com today unveils plans to auction print and broadcast ads. It's a first for auctioning traditional media online. Andrew McColough, who was publisher of Time Inc.'s This Old House Books, is general manager and VP-print media sales, running a new New York office. Steve Pechman, formerly VP-general sales manager for Fox Sports South, is general manager VP-broadcast media sales, running a new office in Atlanta.
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