relaunches site

Published on .

Most Popular relaunches its site May 11 as a portal for media buyers.

Created in conjunction with Organic, the site allows media buyers and advertisers to customize their media buying information per industry. Features include a Buying Assistant feature with Nielsen/NetRatings data targeting the best publishers based on specific demographic profiles, a page that allows buyers to track previous purchases and personalize news advertising feeds.

Copyright May 1999, Crain Communications Inc.

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