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AdCount in beta with Hollywood Online

Published on .

NetCount's VP-Ad Sales Jim Spence told a group of industry executives today that his company's new AdCount product launched a beta test with Hollywood Online today. AdCount tracks traffic and other forms of response on advertisers' interactive marketing forms.

Hollywood Online is a Los-Angeles based entertainment content, design and production company that specializes in Web site concepts for major film companies. Times Mirror Co. recently bought Hollywood Online which will operate as an independent subsidiary of the company, though it will be in part managed by The Los Angeles Times, a Times Mirror newspaper launching a Web service this spring. Hollywood Online will likely assist Times Mirror with entertainment content concepts for its newspaper properties.

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