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Saab: "Lost"

The Who provides Saab with a new declaration of independence.

Agency: Lowe/New York

Song: "I'm Free"

Artist: The Who

Apple: IPod Shuffle"

Garage-rockers The Caesars kick it out for the launch of the iPod Shuffle.

Agency: TBWA/Chiat/Day/L.A.

Song: "Jerk It Out"

Artist: The Caesars

Target: "Design for All"

A song by Swedish band The Concretes becomes a design anthem.

Agency: Peterson Milla Hooks, Minneapolis

Song: "Say Something New"

Artist: The Concretes

New Belgium Brewing: "Tinkerer"

Underground troubadour Devendra Banhart sets the mood for New Belgium.

Agency: Amalgamated, New York

Song: "At the Hop"

Artist: Devendra Banhart

Starburst: "Art Center"

The candymaker salutes the sappiest video of all time.

Agency: TBWA/Chiat/Day/New York

Song: "Hello"

Artist: Lionel Richie

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