The Who provides Saab with a new declaration of independence.
Agency: Lowe/New York
Song: "I'm Free"
Artist: The Who
Apple: IPod Shuffle"
Garage-rockers The Caesars kick it out for the launch of the iPod Shuffle.
Song: "Jerk It Out"
Artist: The Caesars
Target: "Design for All"
A song by Swedish band The Concretes becomes a design anthem.
Agency: Peterson Milla Hooks, Minneapolis
Song: "Say Something New"
Artist: The Concretes
New Belgium Brewing: "Tinkerer"
Underground troubadour Devendra Banhart sets the mood for New Belgium.
Agency: Amalgamated, New York
Song: "At the Hop"
Artist: Devendra Banhart
Starburst: "Art Center"
The candymaker salutes the sappiest video of all time.
Agency: TBWA/Chiat/Day/New York
Artist: Lionel Richie
To see these commercials, and hear their soundtracks, visit www.adcritic.com/music