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AdForce enters banner ad deal with Set-Top.com

Published on .

Ad-serving company AdForce, Cupertino, Calif., a CMGI company, will announce May 3 that it will manage, target and deliver banner ads to Web-enabled set-top boxes under a deal with Set-Top.com, a company that markets set-top box products and services, including Internet TV. AdForce will serve Web-based ads that, when clicked, send users to live TV shows advertised in the banners.

Copyright April 2000, Crain Communications Inc.

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