AdForce expands to TV

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Ad-serving company AdForce, a majority-owned operating company of CMGI, on Aug. 7 announced the next phase of its AdForce Everywhere program, which extends AdForce's ad management and delivery services to a new platform, interactive TV. AdForce's interactive TV service will manage and deliver targeted online advertising integrated with interactive TV content, viewable by subscribers when browsing the Web or viewing cable broadcast programming via their interactive TV browser. AdForce already serves ads on the Internet and on wireless devices.

Copyright August 2000, Crain Communications Inc.

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