AdForce hits point-of-purchase

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Ad management and delivery company AdForce is going offline. AdForce has partnered with @pos.com, formerly Mobinetix, which creates Internet-based point-of-purchase presentations. Now advertisers can target POP interactive banners, graphics, animation and audio messages to consumers at the checkout counter. AdForce will also provide ad management and delivery for @pos.com's ReceiptCity.com service, a new service that allows consumers to look up retail receipts and other transaction documents online.

Copyright June 1999, Crain Communications Inc.

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