AdForce launches new promotional ad service

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AdForce is adding more interactivity to its ad banner offerings through AdForce Promotions 1.0. The ad management tool, powered by iQ.com, allows advertisers to create an online promotion such as a digital coupon or a customer survey that pops open when consumers click on a teaser graphic placed on Web sites. Web users only see the advertisement when they click on the AdForce graphic.

Copyright May 2000, Crain Communications Inc.

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