Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Adidas breaks global campaign

Published on .

German sportswear marketer Adidas-Salomon, Munich, this week unveils its first global brand campaign for Adidas since last October. With the campaign, Adidas adds to its roster 180, the Dutch agency created by former executives from Nike roster shop Wieden & Kennedy. The campaign is designed to demonstrate Adidas' support for athletes at all levels from professional to amateur. The campaign was conceived by Larry Frey, 180's creative director. The account director is Chris Mendola, who formed 180 last year with Alex Melvin, who also worked on the Nike account in Wieden's Amsterdam office.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: