Adidas in Europe media review

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International sportswear marketer Adidas-Salomon, Amsterdam, is about to begin an international media buying and planning review involving its $84 million continental Europe assignment now at Ammirati Puris Lintas' Initiative Media. Initiative Media is expected to be part of the review. Not involved in the review is U.K. media buying, now at New PHD, London, and U.S. media buying, at Creative Media, New York. Adidas-Salomon is already looking outside its creative agency--Leagas Delaney, London--for fresh creative talent for the first time in five years.

Copyright July 1998, Crain Communications Inc.

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