Adidas launches a global ad push the week of the 27th starring young NBA phenom Kobe Bryant in support of the player's first signature shoe, the KB-8. Creative was handled by Leagas Delaney, London. The TV spot breaks in the U.S. Oct. 31; the shoe hits Nov. 8. With its brand gaining momentum around the world, Adidas is looking at launching an unprecedented global brand campaign next year to supplement various product and sports-specific efforts.
Copyright October 1997, Crain Communications Inc.