The move follows a multi-year alliance signed with the NBA and the Women's National Basketball Association (WNBA) in the U.S. earlier this year.
As part of the agreement signed with NBA Australia, Adidas will also be a major advertiser in all NBA television advertising on Channel Ten, beginning with the 1997-98 season. It is committing a multi-million dollar budget to a TV and print campaign featuring Kobe Bryant, a rising star with the L.A. Lakers to support the new clothing range.
The new range will include on- court replica uniforms, shooting shirts, practicewear, headwear and socks and activewear lines such as T-shirts, polos, shorts and sweat- shirts. Items will be presented to the retail trade from April next year.
"Basketball has established itself globally as the most popular sport with today's youth and the NBA is the world's premier basketball league," says Rob Mills, marketing manager of Adidas Australia. "Adidas' partnership with the NBA in Australia is further proof of our commitment to performance," he says.
Copyright November 1997, Crain Communications Inc.