Adidas America later this month will launch two TV spots backing a new basketball shoe endorsed by NBA star Kobe Bryant. The spots for the KB 8 II, from Leagas Delaney, San Francisco, don't mention the league. Adidas will spend an estimated $12 million, three times the spending for last year's earlier version of the Kobe Bryant shoe. The media schedule hinges on whether or not telecasts of NBA games will be canceled due to the lockout.
Copyright October 1998, Crain Communications Inc.