Adidas runs back to school with onlne e-rena push

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Adidas launched its Adidas e-rena back-to-school promotion from L90, Los Angeles, aiming to drive consumers to thestore.adidas.com as part of an integrated campaign to increase the company's sales and customer acquisitions. The two-month promotion features ads on sites such as Alloy.com, FamilyWonder.com, iParenting, Sega.com, SportsHuddle.com and StarWars.com. When a consumer clicks on the promotion, the Adidas e-rena micro-site will launch, allowing visitors to interact with Adidas products and content within the host Web site. The Adidas e-rena micro-site will also launch automatically when a visitor enters certain targeted areas within these Web sites. New customers also have the option of referring friends and family using L90's proprietary viral marketing technology, L90 Link.

Copyright August 2000, Crain Communications Inc.

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