HERZOGENAURACH--Adidas-Salomon has signed a global co-marketing deal with Internet sports media company SportsLine.com and its European subsidiary Sports.com. The partners will develop com-arketing activities around real and virtual sporting events and create other "entertainment possibilities." The agreement will initially cover the U.S. and Europe before rolling out to Asia.
In addition, Adidas-Salomon has brokered deals with select retailers in Europe and the U.S. that will sell the Adidas brand via the Internet as well as through their conventional outlets.
Adidas-Salomon has also created its own online stores, thestore.adidas.com, in the U.S. and adidas.com/thestore in Europe.
Copyright May 2000, Crain Communications Inc.