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Adidas-Salomon signs global marketing deal with Internet sports media unit, e-commerce sites

Published on .

HERZOGENAURACH--Adidas-Salomon has signed a global co-marketing deal with Internet sports media company SportsLine.com and its European subsidiary Sports.com. The partners will develop com-arketing activities around real and virtual sporting events and create other "entertainment possibilities." The agreement will initially cover the U.S. and Europe before rolling out to Asia.

In addition, Adidas-Salomon has brokered deals with select retailers in Europe and the U.S. that will sell the Adidas brand via the Internet as well as through their conventional outlets.

Adidas-Salomon has also created its own online stores, thestore.adidas.com, in the U.S. and adidas.com/thestore in Europe.

Copyright May 2000, Crain Communications Inc.

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