Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Adidas signs rugby star Jonah Lomu

Published on .

AUCKLAND--Adidas International has signed a multi-year sponsorship agreement with All Blacks rugby star Jonah Lomu. No financial details were disclosed.

Martyn Brewer, director of global sports marketing at Adidas International, says the alliance with Mr. Lomu will strengthen the company's global commitment to rugby, a sport in which it already sponsors a number of international players. The deal with Mr. Lomu is in recognition of his standing in the world of international sport and of his ongoing commitments to charitable and grassroots activities off the field of play, Mr. Brewer adds.

Mr. Lomu says he intends to represent and promote both Adidas and rugby to the highest possible level. "Adidas has shown faith in me and now I plan to repay that faith," he says.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: