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ADIDAS SIGNS TOP NBA ROOKIE

Jay Williams Deal Follows Kobe Bryant Split With Sneaker Maker

By Published on .

NEW YORK (AdAge.com) -- Sneaker and apparel giant Adidas, Portland, Ore., has signed a sponsorship agreement with Chicago Bulls guard Jay Williams, the No. 2 overall pick in last month's National Basketball Association draft.

Executives close to the negotiations said the multi-year deal is worth about $800,000 to $900,000 a year. Mr. Williams, who will be a rookie when the season begins in October, will not have his own shoe but will be one of 65 NBA players who wear Adidas shoes and are part of the company's marketing campaign.

Adidas recently parted with one of the NBA's highest-profile players after Los Angeles Lakers guard Kobe Bryant declined to extend his contract with the company.

In addition, Adidas Golf, Carlsbad, Calif., breaks a 12-week campaign July 29 commemorating golfer Ernie Els' victory in the British Open last week. The print campaign from Leagas Delaney, San Francisco, will be featured in most major golf publications as well as AOL Time Warner's Sports Illustrated.

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