War Zone Shoe Sell |
Brand: T-Mac 4 Athletic Shoe
Agency: TBWA/Chiat Day
What better way to show the unstoppable power of Adidas-wearing athletes than pitting one against a heavily armed lilliputian army? Simultaneously jarring and spectacular, the imagery is that of a Star Wars-like battle to hold back Houston Rockets star Tracy McGrady from getting to the basket. Wearing his own Adidas brand T-Mac 4 shoes, however, he fights his way through the war zone to dunk one triumphantly through the hoop.
Blood-Thirsty Plant |
Marketer: Pizza Hut
Brand: Full House XL Pizza
Title: "Feed Me"
Agency: BBDO, New York
Borrowing the character Audrey, the carnivorous plant from outer space that is the star of 'Little Shop of Horrors,' Pizza Hut's new commercial attempts to turn "Feed Me" into a new mantra for its Full House XL pie. Remember, however, that in the play, Audrey ultimately ate its sponsor. Feed me!
Rock You Senseless |
Marketer: Procter & Gamble Co.
Brand: Herbal Essence Shampoo
Agency: Kaplan Thaler Group, Ltd.
When you see her perform as she does in this commercial, it's not hard to understand why Herbal Essence dropped its decade-old orgasm-themed ad campaign for the songs of Jadyn Maria. She's wholesome yet invigoratingly sensual and a great singer. On top of that, she appears to give great hair.
Heavy Scissor Work |
Brand: Orange Mobile Phones
Title: "Rocking Horse"
Agency: Mother, London
French-owned telecom Orange was looking for something different to promote its new 'Free Evening Calls for Life' mobile phone service. They found it in paper animations. The character, who grows old as you watch, as well as the surrounding cityscapes, are all animations of intricately cut paper structures.
Sharp's Mystery Ads |
Brand: Aquos TV
Agency: Weiden & Kennedy, New York
This is the latest TV ad campaign to lure TV audiences over to an interactive Web site story -- in this case, MoreToSee.com. There, Sharp's promotion of its liquid crystal Aquos TV is inextricably woven into the mysterious tale of a real-life search for a set of lost urns believed to contain millions of dollars. It's an ad campaign, a historical mystery story and an interactive video game all in one.
Title: "Lust XJ"
Agency: Young & Rubicam, Irvine
For as long as they have made the classic vehicle, the curves of a Jaguar have always suggested those of a shapely woman. This spot makes the most of that. With camera work literally caressing its way across the metal curvatures, the commercial earns its title, 'Lust.' And, as with so many such flirtations, it also ends far too soon and leaves viewers wanting much more.
WEEK'S MOST REMEMBERED SPOT|
Marketer: Campbell's Soup
Brand: V8 Juice
Agency: Young & Rubicam Advertising
A V8-drinking peeping tom stars in this Campbell Soup Co. commercial. This spot received the highest consumer recall score for the period of Oct. 11-24 in the bi-weekly Intermedia Advertising Group survey.
Marketer: 7 Up
Brand: 7 Up Plus
Agency: Y&R, New York and San Francisco.
A fantasy sequence for harried professional women, this spot stars two actresses from 'Sex in The City' and celebrates 7 Up's new Plus drink, which includes fruit juice, calcium and vitamin C. The set is a luxury spa, where reclining women are pampered by corps of subservient, white-uniformed males. The kicker gag is about whether the leisurely arriving lunch is the tray of grapes or the man carrying them.