ADIDAS TAKES NEW BRAND PUSH TO AIRWAVES

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No matter whether you're a talented athlete or not, Adidas wants to be your athletic shoe company. A new brand campaign, themed "Take what you want," features a mix of everyday people and kids as well as Adidas athletes including runner Haile Gebrselassie. The campaign was created by 180, an Amsterdam agency formed by alumni of Nike shop Wieden & Kennedy. Adidas hopes to build on its newfound strength in the market, and is introducing a new brand line for the
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