ADIEUS TO JFK JR. TOP AUG. COVERS

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The media clamor about the passing of the scion of a fabled first family put the death of John F. Kennedy Jr. all over newsstands in August. Newsweeklies and tabloids led the pack of magazines paying tribute to the fallen son of Camelot, with 11 covers in all devoted to the story, for a total of 13.5 points.

Coverage was so intense that, for their Aug. 9 issues, seven magazines featured his picture: National Enquirer, Newsweek, People, Star, Time, TV Guide and U.S. News & World Report.

But Hollywood glamor was the byword for the rest of the month, with almost every other finalist from the silver screen. Julia Roberts took the No. 2 spot, with 8 points, as she reaped big publicity for second hit of the summer, "Runaway Bride," appearing on the covers of Good Housekeeping, People and Us.

Third place went to Edward Norton, as the acclaimed young actor scored 6 points on the strength of the hype behind his upcoming movie "Fight Club."

Pop sensation Ricky Martin grabbed the No. 4 spot with 5 points as his Latin charms were featured on Rolling Stone and Us. Hollywood veteran Harrison Ford was close behind at No. 5 with 4.5 points as he promotes his fall film "Random Hearts."

Sixth place was an 11-way tie, with an assortment of actors and musicians each racking up 3 points, along with summer movie sensation "The Blair Witch Project." Others tying for the No. 6 slot are: Jennifer Aniston, Cate Blanchett, Melissa Joan Hart, rap metal band Limp Bizkit, Brad Pitt, Puff Daddy, Rene Russo, teen actress Leelee Sobieski and Ben Stiller.M

Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading

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