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AdKnowledge reports big jump in multimedia acceptance

Published on .

According to a new AdKnowledge report, the number of Web sites accepting multimedia advertising has grown significantly since the beginning of the year. The number of sites accepting embedded HTML ads, such as fill-in forms, jumped 102% between January and April, AdKnowledge found in its Online Advertising Report. The number of sites accepting Java ads grew by 35%, while those accepting ShockWave ads jumped by 20%. More details are available at www.adknowledge.com.

Copyright May 1998, Crain Communications Inc.

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