Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Adlink readies programmable ads

Published on .

Adlink, Los Angeles, will implement the first of its 57 digital video adinsertion systems designed by DigitalEquipment Corp. at Hermosa Beach, Calif., this month. The installation linksa video ad insertion system in each cable TV headend with a digital media studioat Adlink, allowing for digital video ad insertion. The $10 million project isslated to provide geographically programmable advertising to 2.3 million cableTV subscribers in Southern California when complete.

Copyright 1995 Crain Communications Inc.

Most Popular
In this article: