Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketers, agency and media companies for the week ended Feb. 8, 2002, based on stock trading data supplied by Bloomberg financial news service. All comparisons are based on closing prices Feb. 1.
U.S. ad agency employment tends to fall before the economy and recover later. Agency jobs dropped in full-year 2001 for the first time since 1994, when the industry dealt with consolidation and the lingering effects of the 1990-91 recession. With agency layoffs still ongoing, it could be 2003 before agency employment begins to rise again.
U.S. AGENCY EMPLOYMENT BY YEAR
But the rate of decline slowed by year-end, suggesting the worst may be over.
U.S. AGENCY EMPLOYMENT BY MONTH