The good news-bad news combo did little for agency and media stocks, especially newspapers, which began reporting fourth-quarter results . Tech struggled as companies reported weak 2001 earnings. Only 17 AdMarket stocks were up for the week and 32 were down; Cordiant Communications Group was unchanged.
Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketers, agency and media companies for the week ended Jan. 25, 2002, based on stock trading data supplied by Bloomberg financial news service. All comparisons are based on closing prices Jan. 18.
The recession put a damper on agency deals in 2001. Revenues acquired by the major agency holding companies dropped 55.7% below 2000's total, and most of 2001's total came from the acquisition of True North Communications by Interpublic Group of Cos. By comparison, 2000 saw four big deals: the acquisitions of Young & Rubicam by WPP Group, Saatchi & Saatchi by Publicis Groupe, Snyder Communications by Havas Advertising and NFO Worldwide by Interpublic.
Minority stakes 10 40
Acquisitions below $50 million rev. 111 138
Revenues acquired $856 $1,044
Acquisitions above $50 million rev. 4 13
Revenues acquired $1,815 $4,985
Total revenues acquired: $2,671 $6,029
Notes: All dollar figures are in millions.