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AdOutlet rolls out private marketplaces

Published on .

Marketplace exchange AdOutlet is creating a business unit that will focus on a private-branded exchange and internal sales solutions. These products are specifically aimed at media suppliers and buyers, particularly within the cable TV advertising industry and TV and radio-station groups. Media companies can now license a private application to create their own exchanges, setting up proprietary online sales, marketing and transaction storefronts for their customers.

Copyright December 2000, Crain Communications Inc.

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