×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AdOutlet rolls out private marketplaces

Published on .

Marketplace exchange AdOutlet is creating a business unit that will focus on a private-branded exchange and internal sales solutions. These products are specifically aimed at media suppliers and buyers, particularly within the cable TV advertising industry and TV and radio-station groups. Media companies can now license a private application to create their own exchanges, setting up proprietary online sales, marketing and transaction storefronts for their customers.

Copyright December 2000, Crain Communications Inc.

In this article:
Most Popular