Even though there are four times as many retailers advertising online this holiday season, the number of holiday-themed ads in October (22) was less than half the number of ads that ran last year (54), according to a study released today from AdRelevance, a division of Jupiter Media Metrix. The report also found slower growth in online advertising, compared to 1999. So far, Amazon.com is once again the No. 1 online advertiser, followed closely by Barnes & Nobles' e-tail site BN.com, which moved up to No. 2 from No. 6 last year.
Copyright December 2000, Crain Communications Inc.