AdRelevance launches revamped service

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AdRelevance, a unit of Jupiter Media Metrix, Oct. 2 introduces the second generation of its Web ad-tracking and measurement service. A key feature will track Web ads using actual traffic; the automated system will monitor Web activity and make more frequent visits to sites where it spots heavy traffic, capturing ads served during the upswing. The service also will offer a prospecting tool with a database of media buyers for the top 5,000 Web advertisers.

Copyright October 2000, Crain Communications Inc.

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