AdRelevance taps real-time technology to collect online ad data

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AdRelevance, an information technology concern, is introducing a new measurement service that gives Web marketers data on competitive online advertising. Using the AdRelevance Service, Web marketers can run reports by advertiser, Web site location, creative and time period. Additionally, reports can be analyzed by impression, unique ads and rate card-equivalent spending. At launch, the new service offers data for eight industries including PCs and consumer electronics, software, automotive, telecommunications, financial services, travel, Web media companies and e-retailers. AdRelevance clients include Deutsch, Magnet Interactive and Leo Burnett Co.'s StarCom Worldwide.

Copyright September 1999, Crain Communications Inc.

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