AdReview.com, which offers informed analysis about every aspect of the creation and use of TV advertising, expands on Bob Garfield's "Ad Review" column that has been a staple in the print edition of Ad Age for 15 years.
"The ability of users to watch the commercial spots they are reading about obviously enhances the experience," said Hoag Levins, Ad Age's online editor. "The Web offers new techniques for adding interactive depth and context to reporting, and AdReview.com is one of the ways Ad Age is taking advantage of that. We also think it will be a lot of fun."
Along with news and commentary, AdReview allows users to vote on five new "Hot Spots" each week. The "AdReview Hot Spot of the Week" will then be highlighted on the site's home page. Every four weeks, total vote tallies will determine the overall winner of the "AdReview Hot Spot of the Month," with that spot, its agency and production company announced in an Ad Age print ad sponsored by RealNetworks, whose streaming technology is used on the site.
"Ad Age is a brand of information delivering intelligence about advertising and marketing in print, on AdAge.com and through e-mail and other forms of distribution," said Scott Donaton, Ad Age's editor. "AdReview.com extends our brand and is a key part of our plan to expand our Web presence."
AdReview.com is a free site but requires registration to encourage access and use by professionals involved in advertising, communications and marketing.