×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New ads back ABC's nightly news

Published on .

ABC's "World News Tonight," which has fallen from its dominant position to No. 2 or No. 3 in the ratings, depending on the week, has a new ad campaign from Merkley Newman Harty, New York. The first on-air spot broke Friday night during "20/20." Filmed in b&w, it focused on behind-the-scenes footage as anchor Peter Jennings prepares for a newscast.

Copyright January 1998, Crain Communications Inc.

In this article:
Most Popular