ABC's "World News Tonight," which has fallen from its dominant position to No. 2 or No. 3 in the ratings, depending on the week, has a new ad campaign from Merkley Newman Harty, New York. The first on-air spot broke Friday night during "20/20." Filmed in b&w, it focused on behind-the-scenes footage as anchor Peter Jennings prepares for a newscast.
Copyright January 1998, Crain Communications Inc.