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Ads back GM car safety offer

Published on .

General Motors Corp.'s OnStar unit breaks an estimated $1 million ad campaign in 14 TV markets next week offering its telecommunications-based car safety and security option free in select GM models bought through Dec. 31. A print ad appears Oct. 7 in USA Today, said Jeff Cohen, executive director-sales, service and marketing at OnStar. Campbell-Ewald, Warren, Mich., handled on a project basis. Mr. Cohen said Ammirati Puris Lintas, New York, is still OnStar's agency of record. C-E Communications created a mailing on the offer that will drop Oct. 9 to 1.5 million households.

Copyright October 1998, Crain Communications Inc.

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