New ads back Klondike Big Bear cone

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Good Humor/Breyer's, Green Bay, Wis., on May 10 will break two spots for its new Klondike Big Bear cone. The commercials from Ogilvy & Mather, Chicago, "interrupt'' spots that ran last year showing people being asked to do outrageous things for a Klondike bar with "news'' of the launch, marked by glamor shots of the product being made.

Copyright May 1999, Crain Communications Inc.

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