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New ads for Baked Lay's

Published on .

Frito-Lay takes a break from nerdy spokesmen with a Baked Lay's campaign breaking New Year's Day starring supermodels Vendela, Naomi Campbell and Kathy Ireland. The ads from BBDO, New York, will run during the telecast of the Tournament of Roses Parade and will appear on the Super Bowl broadcast Jan. 28. Bearing the tagline "You can eat like one of the guys and still look like one of the girls," the ads will be accompanied by product sampling and a Frito-sponsored float in the Rose Bowl parade.

The campaign introduces new packaging for Baked Lay's, the first product in the Lay's line to be spruced up as the company prepares to launch Lay's in more than 20 international markets by 1997.

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