Unilever's Helene Curtis Industries, Chicago, today launches a new campaign for Salon Selectives. The effort, from DDB
Needham Worldwide, Chicago, features the tagline "Salon Selectives. Now you're feeling beautiful." The TV ad depicts a young woman walking down a city street while the 1970s Isely Brothers song "That Lady" plays in the background.
Copyright September 1998, Crain Communications Inc.