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New ads bow for Helene Curtis

Published on .

Unilever's Helene Curtis Industries, Chicago, today launches a new campaign for Salon Selectives. The effort, from DDB Needham Worldwide, Chicago, features the tagline "Salon Selectives. Now you're feeling beautiful." The TV ad depicts a young woman walking down a city street while the 1970s Isely Brothers song "That Lady" plays in the background.

Copyright September 1998, Crain Communications Inc.

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