Minute Maid Co., Houston, a Coca-Cola Co. unit, breaks new TV ads from Leo Burnett
USA, Chicago, Aug. 10. One new 30-second spot, set for national airing, launches Minute Maid Premium Orange Tangerine juice. Another 30-second spot, to air in West Coast markets, promotes the launch of Minute Maid Premium Home Squeezed Style. Copy says: "It tastes so much like eating a fresh orange you'll have to resist the urge to peel your glass." The new juice was introduced in San Francisco and Sacramento, Calif., this month.
Copyright August 1998, Crain Communications Inc.