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By Published on .

Twentieth Century Fox Home Entertainment will begin selling ad space in Club Fox Connection, a 2-year-old newsletter for consumers of its home video products.

Until now, the only ads in Club Fox Connection were for Fox-related products.

Club Fox Connection has a circulation of 1 million and a readership of 4 million, said Brad Kirk, senior VP-marketing at Twentieth Century Fox Home Entertainment.


"Those numbers are comparable with Premiere and Entertainment Weekly," he said. "Our CPMs will be on par with those other entertainment publications."

Mr. Kirk said rates have yet to be finalized, but Club Fox Connection will only offer page ads and spreads. He said the additional ad pages won't supplant editorial pages in the newsletter, on average eight to 12 pages long.

Tiffany Keele, manager of direct marketing, is handling ad sales.

A year's subscription is free, but to do so consumers must buy a Fox video to get the appropriate form. Renewal requires another video purchase.

Twentieth Century Fox Home Entertainment plans to put more promotion behind Club Fox Connection as a result of the change. The newsletter will be touted on the division's Web site (http://www.foxhome.com).

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