Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ads fuel for info highway

Published on .

"Advertising is the fuel of the information superhighway," said Carla R. Michelotti, senior VP-associate general counsel, Leo Burnett Co., Chicago, at a Federal Trade Commission hearing on the future of cyberspace on Monday. "We are beginning an era of true consumer sovereignty," she said.

The FTC is examining its consumer protection role in the high-tech global marketplace. Steve Cole, senior VP of the Council of Better Business Bureaus, warned that, in cyberspace, "Back-of-the-book advertisers become national advertisers online and non-advertisers become global with a click of the mouse, and these advertisers don't know the rules of the game." Mr. Cole advocated education of the cybermarketplace on such matters as laws covering truth in advertising and differences in international advertising regulations.

Most Popular
In this article: