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Ads for Hotwire.com postponed till 2001

Published on .

Ads for Hotwire.com, the discount travel site that launched in October to compete with Priceline.com, won't hit until early 2001, according to a person familiar with the situation. The ads were believed to be slotted for the fourth quarter of 2000. The site plans an animated four-spot TV effort with the tagline expected to be "a great trip starts with a great deal." Goodby, Silverstein & Partners, San Francisco, handles. A Hotwire spokeswoman declined to comment, but said, "There have been some bad examples in the past of [dot-com] companies spending a lot of money upfront and Hotwire doesn't want to do that." Hotwire only offers domestic air flights on its site so far. In December, it will begin offering hotel rooms. Then in early 2001, international flights and rental cars will be available, the spokeswoman said. Unlike the Priceline model, where consumers offer a price they're willing to pay, at Hotwire, vendors compete for a consumer's business and the consumer is given the best offer.

Copyright November 2000, Crain Communications Inc.

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