New ads for Longs Drug Stores

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Longs Drug Stores, Walnut Creek, Calif., breaks a humorous TV campaign today in 16 markets in California, Colorado and Nevada. W.B. Doner & Co., Southfield, Mich., created a trio of 30-second spots showing a 30-something man asking neighbors drugstore questions. Voice-over says if you have questions, ask the right neighbor-- "Longs Drugs. The one you've trusted for 60 years."

Copyright June 1998, Crain Communications Inc.

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