Longs Drug Stores, Walnut Creek, Calif., breaks a humorous TV campaign today in 16 markets in California, Colorado and Nevada. W.B. Doner
& Co., Southfield, Mich., created a trio of 30-second spots showing a 30-something man asking neighbors drugstore questions. Voice-over says if you have questions, ask the right neighbor-- "Longs Drugs. The one you've trusted for 60 years."
Copyright June 1998, Crain Communications Inc.