×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ads pit Dove vs. Kisses

Published on .

M&M/Mars, Hackettstown, N.J., breaks May 19 a comparative ad for its Dove Promises line of mini chocolates that claims consumers prefer Dove's taste to that of rival Hershey Chocolate USA's Hershey Kisses. The 30-second spot from Grey Advertising, New York, will run in network prime time and daytime TV, including "Rosie O'Donnell," "Today" and "Cybill."

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular