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Ads pit Dove vs. Kisses

Published on .

M&M/Mars, Hackettstown, N.J., breaks May 19 a comparative ad for its Dove Promises line of mini chocolates that claims consumers prefer Dove's taste to that of rival Hershey Chocolate USA's Hershey Kisses. The 30-second spot from Grey Advertising, New York, will run in network prime time and daytime TV, including "Rosie O'Donnell," "Today" and "Cybill."

Copyright May 1997, Crain Communications Inc.

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